socialrank

SocialRank New Design

If you’ve logged into SocialRank since Monday, you might have noticed a sleeker version of product. The sorting, filtering, and actions sections of SocialRank were getting a little crowded. Over the past three years we have added a lot of filters, which is great for the user to find the right people, but messy for the user experience. So we decided to redesign how filters appear on the site by putting them into one drop down and giving little descriptions of each.

This was the design before:

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This is the new design:

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One bonus feature we added is the ability to see old refreshes (stay tuned for a blog post on it next week).

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We’re also still working on re-doing the Comparison Filter and improving the Actions / Summary experiences.

If you have any feedback on the new design or ways we can make it better, don’t hesitate to reach out at [email protected].

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Account Summary Feature: Popular Time To Post

At SocialRank we are always looking for ways to make it easier to get the information you need about your audience. This consists of helping you find the right people in your audience, but more recently also accessing the summary information about them to give a bird’s eye view.

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One of the newest features for the account summary is the ability to see the most popular times your followers are posting. This can be very insightful when trying to figure out your own content strategy. If the most popular time your followers are posting is on the weekend, and you never post content then, you may want to reconsider that.

We’ve had the Popular Time To Post feature for a few months now but just added a tweak to it that looks at your local time-zone and adjusts the data to that time-zone (making it more useful).

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Total Reach in Account Summary

At SocialRank we are always looking for ways to make it easier to get the information you need about your audience. This consists of helping you find the right people in your audience, but more recently also accessing the summary information about them to give a bird’s eye view.

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One thing we added last week was a long requested metric brands and agencies would ask for called Total Reach. We were hesitant about adding it because we believe the number is a bit hogwash – but because it is a metric the industry looks at and finds valuable we put our personal reasons aside and added it to the summary information.

For those that don’t know what Total Reach is, it is the sum of all the followers of your followers. It takes all your followers and adds up how many followers each has. The number is usually really large. But this is because it contains duplicates that may follow multiple accounts that follow you. So if you follow @Nike AND 500 accounts that also follow Nike — you are showing up 501 times in Total Reach. You can see why it’s sort of an inaccurate data point.

To offer a True Total Reach, what you need to do is take all the accounts that follow @X and somehow grab all of the followers of those followers. Then remove the duplicates and voila you would have an accurate and useful number of True Total Reach (we are working on this but it isn’t easy). In the meantime, we added Total Reach so take a look at your Summary (in “Show Summary”).

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

SocialRank 2017 NBA Draft Lottery Pick Report

Yesterday we posted our first SocialRank Report about the Airline industry. Today we are running a more topical report, consisting of the first 10 teams drafting in the NBA Draft Lottery tomorrow, Thursday, June 22nd.

This report takes a look at the top ten teams picking (Philadelphia 76ers, Los Angeles Lakers, Boston Celtics, Phoenix Suns, Sacramento Kings (twice), Orlando Magic, Minnesota Timberwolves, New York Knicks, and Dallas Mavericks) and dives into each team’s Twitter following. We ran a query for the top prospects and found out which players that each team’s fans are talking about most.

If there is an industry report you want us to build, feel free to reach out to us directly at [email protected], we are taking suggestions!

For those on mobile phones, Slideshare is super blurry. Below are the high res slides.
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SocialRank Reports: US Airline Industry Report – June 2017

Over the past three and half years, we’ve accumulated a ton of social data at SocialRank. We’ve never done anything with it, as our main focus has been building the best product possible for brands and agencies. But a few weeks ago a handful of journalists reached out to us asking if we could shed some insight around Donald Trump’s followers on Twitter. We put out a blog post, trying to clear up any questions and confusion. This data was picked up by the Washington Post, Mashable, Daily Dot, The Hill, and some other outlets. It made us think we should do more with our data and now we’re going to periodically release different industry social reports.

The first is a report on the U.S. Airline Industry. It is comprised of JetBlue, Southwest Airlines, American Airlines, United, Delta, Alaska Airlines, and Spirit Airlines.

Feel free to view or download it on Slideshare.

If there is an industry report you want us to build, feel free to reach out to us directly at [email protected], we are taking suggestions!

socialrank

Create a SocialRank List from Twitter and Instagram IDs

In the past we’ve added a bunch of updates to the List feature on SocialRank, making it one of our most popular features. Today we are pushing an additional update that will allow you to create a SocialRank List from Twitter or Instagram IDs (in addition to Twitter or Instagram handles).

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To do this just go to the Actions button, click on the “Create List from CSV,” then give it a name and upload a single column CSV file with no header column. Once the upload is complete, it will be available in the List tab.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

New Filter: Followers/Following Ratio

At SocialRank we are always looking for ways to make it easier to find the right people that you are looking for in your audience. To do this we have built out filtering options ranging from Bio keyword, Location, # of Followers and more.

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We just released a new filter called Followers/Following Ratio that allows you to segment accounts based on the ratio of the number of accounts that follow you to the number of accounts that you follow. The idea around it is that the lower the ratio the lower the quality of the account. For example if you have 3M followers (pretty great) and follow 3M accounts – then it is less impressive than if you have 1M followers and follow 2k accounts. This can be very useful for finding very high in-demand (i.e. high ratio) accounts.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

Some Real Facts About Donald Trump’s Surge In Followers

Over the last 24 hours we’ve received a bunch of inquiries from journalists regarding Donald Trump’s surge of twitter followers on the account, @realdonaldtrump. Along this subject, there has been some easily disprovable information going viral. Considering that SocialRank focuses on granular audience data, we thought we might put together a quick post that shows some real facts about Donald Trump’s followers.

The viral posts above by @txmockingjay and @th3j35t3r appear to be the start of the misinformation. The claim that Trump’s follower base increased by 5M is easily disproved by the greatest tool ever created, the Wayback Machine. Using the site, users can see that @realDonaldTrump had 30.6M followers on May 26th (3 days before the post). Nonetheless, @th3j35t3r and @txmockingjay’s tweets aren’t completely wrong as there has been an odd surge of fake/bot accounts following @realDonaldTrump’s account in the past month.

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This newsworthy data was highlighted in early February; Mashable’s Kerry Flynn wrote an article using SocialRank data that showed that out of the 24.1M followers @realDonaldTrump had, 5M of them were egg accounts (i.e. no profile photo). Now, as of May 22nd (the last time @realDonaldTrump data fully ran in the system), he has just under 31M followers and 9.1M of them are eggs. This means that out of the 7M new followers, over 4M of them are eggs. Whereas in February his egg accounts made up 20% of his followers, they now make up almost 33% of his followers. Needless to say, this is a very big change in a short time.

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Perhaps even more shocking is that in May alone, 927k egg accounts followed @realdonaldtrump. Out of this number, 711k (77%) have never posted. Additionally, each egg account has an average of only 1.6 followers. This begs the question – why are there so many meaningless followers?

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We think that the rise of these accounts could be explained by two things:

1) Someone is buying followers for @realDonaldTrump’s account.

2) Being added to the “who to follow” list really juiced the number of egg accounts following him.

Here is some other interesting data that we found on the 9.1M egg followers:

  • 55.8% (5,077,800) never tweeted
  • 17.2% (1,565,200) recently tweeted (i.e. in last 90 days)
  • 27% (2,457,000) haven’t recently tweeted (tweeted but not in the last 90 days)
  • 95.74% of the egg followers have under 25 followers
  • Top 10 most popular hashtags in posts by the 9.1M egg followers:
    • #maga, #trump, #myfirsttweet, #giveaway, #makeamericagreatagain, #periscope, #fakenews, #trumptrain, #tcot, #debate
  • Top 5 most popular words in posts by the 9.1M egg followers
    • realdonaldtrump, trump, president, news, live
  • 46.4% (4,226,609) of the 9.1M have between 0 and 1 followers
  • 7.9K of egg followers have trump in their bio
  • 49.8K of egg followers tweeted #maga
  • 1.9 million of eggs have tweeted since he became president
  • 8 of these egg accounts are verified
  • 927k of his egg followers registered and followed him in May
  • See chart above for the breakdown in the activity of his new followers
  • Tuesday 8-10pm is the most popular time for the eggs to post
  • On 5/24 59,358 of Trump’s egg accounts registered (largest single day)

Feel free to reach out to us at [email protected] if you have any questions on this data. A quick thank you to Max Urbahn, intern extraordinaire, for putting together this data very quickly.

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Sharing Folders With Teams

At SocialRank we are always looking for ways to make it easier to collaborate with your team on the SocialRank for Teams experience. We have just released another way to do that, giving you the ability to share folders with your teammates.

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Folders is a new feature we pushed two weeks ago. This lets you organize your reports and see them in a multi-report view. Now you can share these folders with your teammates so they don’t have to recreate them.

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As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Export To PDF Update

A year ago we released the ability to look at your account in a “Summary” view. This gave you a snapshot of all your followers or a search query or list you’ve made. This “macro” data of your followers includes sections about Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Gender, Popular time of posting, Popular words in posts, and Popular hashtags in posts and more. You could also export this information as a PDF.

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We’ve just pushed a new update to the Export to PDF option to make it more similar to Export to CSV. You can now choose what you want to take out as well as add a custom header and note to the PDF. This is great if you are doing reporting and only care about certain metrics/charts to share.

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For your PDF, you can choose to include: Activity Breakdown, Number of Followers Breakdown, Gender Breakdown, Popular Locations Map, Locations Map by Countries (defaults to grouping by State), Best Time to Post chart, Post Media Type chart, Popular Bio Words, Popular Post Word, Include Popular Hashtags, Include Popular Cashtags, and Include Popular Emojis.

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As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!