How To Use The New Bio Keyword Filter

We’ve pushed some new updates to the Bio Keyword filter and will highlight them below. The updates allow for advanced Bio Keyword filter search and better segmentation of your followers on Twitter and Instagram using SocialRank.

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The main new addition to the bio keyword filter is the ability to search for any words vs. search for all words.

Search For Any Words

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This works like most search works. You can put in as many words as you want and the results will show any account that has any of those words in the bio. Think of it as having an “OR” between each word.

For example, if you’d like to find all your followers that have either developer, programmer, or engineer in their bio. Enter those words into the “search for any words” option and you’ll have results from all.

Search For All Words

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This lets you find people with exact phrasing in their bio or name. This is the equivalent of using the word “AND” between each word.

So if you want to see all your followers with the words “social media” in their bio you’d want to use this option instead of seeing people with either social or media.

The other advanced search options have been in place for months now.

As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

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SocialRank For Business Leads

When building SocialRank we didn’t realize how big of a lead machine it would be for people.

Logging in with your own account at SocialRank.com then using the “bio keyword” and “company” filter, you can search for words like “Marketing”, “CMO”, “Digital”, “Social Media” and find tons of people that you had no idea followed you (these keywords making sense if you have a business that sells to brands obviously). Once you find the right people you can easily Direct Message (DM) them. Thus beginning a conversation that can be taken to email, which might lead to a meeting or phone call. Hopefully eventually leading to closing a deal.

The prevailing idea is that because you follow something or someone on Twitter you have some sort of interest in who they are and what they are sharing. So using your personal and professional (i.e. company handle) accounts on SocialRank to find business leads is a no-brainer. Below are ways to best use the bio keyword and company filter to achieve this:

Bio Keyword Filter

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The best way to use the bio keyword filter for lead generation is by searching only by bio (this means unchecking the box of “search names & handles” and “search for similar words”). You need to decide if you want to see any word you put in (i.e. Engineer Programmer Developer) or all words (i.e. “Social Media” “Digital Marketing”). Next step is to put whatever words define the type of person you are looking for. For us it would be everything from CMO, Digital Marketing, Social Media, and more. If you are looking to find people that run the ecommerce division at prospective customers just put the word “commerce”, “ecommerce” into the bio keyword filter and you are well on your way.

Company Filter

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The Company filter grabs LinkedIn data and pulls in your followers that work at certain organizations or have certain titles at those jobs. The Company filter shows you people that currently work at that organization or have previously worked there. In the example above, I’d like to see all of my followers that work or have worked at Disney. Jacob still works there (at least according to his bio) but results like Mike and Andrea show up because they used to work at Disney.

SocialRank Market Intelligence

One last thing to mention is that while finding leads on your own account can be great – Market Intel will let you run any account on Twitter or Instagram to help you find more leads. While you won’t be able to direct message them – it could give you some names that you can find a way into getting introduced to them elsewhere. If you want to see Market Intelligence – go to SocialRank.com/MarketIntel to try it out and request a demo.

Some other ways people, brands and agencies use SocialRank are:

SocialRank for Recruiting

SocialRank for Politicians

SocialRank for Local Events

SocialRank for Journalists

SocialRank for Business Travel

SocialRank for Connecting with Fans

As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

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Your New And Improved CSV Exports

We just pushed out a new and improved CSV export on SocialRank. CSV exports are the most popular thing that users do once they find the people from sorting and filtering. Before this update, when you exported to CSV, you would get Name, Handle, Number of Followers, Following, Tweets/Posts, and Is this account verified? (yes or no).

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Now you have the ability to choose which pieces of information you’d like to export. This ranges from Name, Handle, Bio, Location, Private/Public account, Number of Followers, Number of Following, Number of Tweets/Posts, Is Verified, Photo URL, URL, or Activity.

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On top of that we have added the ability to Export to CSV file that is in Twitter Tailored Audience format (no headers, all lowercase, and no @ sign). We’ve seen some great results when using SocialRank data for Twitter Tailored Audiences campaigns (especially around Market Intelligence).

There is a lot more coming in the next few months. If you have any ideas/comments/issues/suggestions/more don’t hesitate to email us at hello@socialrank.com

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Faster Search On SocialRank

We are always working on ways to improve the speed of SocialRank. We recently pushed a new improvement that helps run your searches 10x faster.

Previously whenever you’d sort and filter on SocialRank it would take a few seconds for the query to go through. Now it takes a few seconds the first time, but subsequent searches for the same thing will happen instantaneously. That’s because we locally store the searches in your browser and retrieve them as opposed to grabbing them from the server.

Long story short this update makes the SocialRank product better.

We have many good things coming in the next few months. As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

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SocialRank Logo

The SocialRank Onboarding Documents – A Step by Step Walkthrough of How To Use SocialRank

There are many ways you can use SocialRank to better the Twitter and Instagram operations at your company or organization. To make it easier for people looking to get the most out of SocialRank, we built two onboarding documents that are comprised of step-by-step walkthroughs of the product.

The first document is SocialRank for Twitter and Instagram. This is the core document of SocialRank’s flagship product. It starts with going to SocialRank.com, logging in with your Twitter or Instagram account and takes you through all the steps of sorting, filtering, saving, exporting, and more.  

The second document is for SocialRank Market Intelligence. This document should be read after the first document. This walks through Market Intel and how to use it to its full potential.

You can get the PDFs by emailing us at Business@SocialRank.com

We plan to update the documents as we add new features.

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!

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Multi-Word Bio Keyword Search

The bio keyword filter search system on SocialRank previously accepted only one word queries. This meant that, instead of filtering followers by “social media” or “digital strategist,” in their bio, you had to find a one word catch-all like “marketing.” Not very precise or ideal.

So we’ve pushed an update to let you search for multiple words. All you need to do is put a space between words and as long as the bio has all two, three, four or more words it will show in the results. This isn’t our biggest update, but it is definitely a very useful one.

If you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

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Welcome Josh Butler to SocialRank!

We’re excited to announce that Josh Butler has joined SocialRank as SVP of Sales and Revenue. Josh comes to us from Klout, where he led Sales and Klout Perks for the past 5 years.

Josh has tremendous hustle and intellectual horsepower. In just a few short weeks, we’ve already learned a lot from him about sales, partnerships, and what it takes to transform a great product into a great business.

Josh will touch all aspects of SocialRank, but his primary focus will be on building brand and agency partnerships for Market Intelligence (the ability to run any public Twitter or Instagram like it is your own) and a new product called SocialRank Engage (a more authentic and transparent form of influencer marketing for brands and agencies).

The future looks bright at SocialRank. If you are interested in joining our team – please email us at Jobs@socialrank.com.

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SocialRank Engage

We are working on a new product at SocialRank called SocialRank Engage. We’re putting out a landing page (here) for those that want an early demo and walkthrough of the product.

SocialRank Engage is an evolution of influencer marketing.

The way we like to think about it is – regular SocialRank and Market Intel are both software as a service. Brands can do whatever they want with the data they find using – but it is manual work. SocialRank Engage is when you want us to help you execute. This means we identify the right people, communicate with them and track performance/reach of the campaigns.

If you have an interest in chatting with us about SocialRank Engage and seeing a demo – fill out the form (here) or email us at Engage@SocialRank.com.

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Early-Access to Market Intelligence for Instagram

We are on stage today at the DEMO Traction conference in Boston. If you’re around come say hi!

One of things we plan to announce on stage is that we are ready to start letting people into Market Intel for Instagram and have put together a page (here) where you can request early-access.

If you remember, we released Market Intel for Twitter last month.

Market Intel (for Instagram) is everything SocialRank already does, organizing your Instagram followers and allowing you to sort and filter them by location, hashtags, engagement, and influence.

Except now you can do that with any public Instagram account you want. Want to see Coca-Cola’s, Nike’s, or your competitor’s followers? That’s what Market Intel lets you do.

Right now Market Intel is only available on Twitter, but that will change very soon. Market Intel for Instagram is coming, and so we’d like to open up private beta access to those who are interested.

Request access herewe’ll begin letting people in very very soon.

To give you a taste, here is what Market Intel for Instagram looks like (this is the @TSA account):

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SocialRank will be at Demo Traction in Boston on Wednesday!

SocialRank is excited to present at the DEMO Traction conference in Boston this Wednesday the 16th of September.

We’ll be showing off SocialRank and the Market Intel product, as well as announcing a thing or two. It should be fun!

You can purchase a ticket here if you’d like to attend.

Make sure to come by and say hi if you are attending. And if you’d like to meet – email us at hi@socialrank.com (mention the conference) and we’ll make sure to connect!

See you there!

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