1 min

Tech Startups Index

We recently launched a product we’ve been working on for several months — the SocialRank Index. The Index is a tool that tracks the Twitter activity of the world’s biggest brands. Anyone can log in and, without paying a dime, look at how the average company in a particular industry is performing. So far, we ...

2 mins

Tech Media Index

Tech Media Index Last week, we debuted the SocialRank Index, which tracks the Twitter activity of the world’s biggest brands. So far, we have released the Global Brands Index (Nike, Pepsi, etc) and the Tech Companies Index (Microsoft, IBM, etc). Our plan is to continue to release new industry-specific indexes over the following weeks and ...

1 min

Universal Refresh

We’ve added a universal refresh button on the side menu when you log into SocialRank. This means two things: 1) while logged in, you can now refresh your account from anywhere on the site; and 2) you can easily see when your account was last updated. So you might notice that your last account refresh ...

2 mins

Tech Companies Index

A few days ago, we launched the SocialRank Index, which is a real-time look at the Twitter activity of the world’s biggest brands. Over the next few weeks, we will be releasing a slew of other industry-specific indexes. Today, we begin this process with the release of the Tech Companies Index. Tech Companies Index This ...

5 mins

Introducing the SocialRank Index

The Twitter Activity of the World’s Biggest Brands When we first launched SocialRank, it was out of a pretty whimsical desire to see who our best followers were on Twitter. But as we continued building out our product and saw the types of accounts flowing in to use it, we realized that we’d stumbled upon ...

1 min

Follow and Direct Message Inside of SocialRank

We recently pushed an update that allows you to Direct Message followers and to Follow them back if you aren’t already following them. These new features complement the two biggest use cases we’ve seen for SocialRank — finding people for local events and sending rewards to followers during marketing campaigns. We hope this update makes it ...

1 min

UPDATE: Faster Account Loads

Since we launched SocialRank in the February of last year, we’ve been hunting for ways to get your account ready as quickly as possible. Early on, large accounts took a long time to process. By the end of the summer, we had whittled that down to about half that time. Now most large accounts run in a ...

1 min

UPDATE: Unlimited Export Size

Today we are pushing an update for CSV exports on SocialRank. Users can now export data on an unlimited number of followers (previously, export size was limited to only a few thousand followers before timing out). For Market Intelligence beta users, we’ve bundled in another big change. In addition to unlimited CSV exports, we have added ...

6 mins

The FIFA Bump: How a Video Game Makes Music Go Viral

Courtesy of FIFA Infinity

As our productivity begins to wane around 6pm on most evenings at the SocialRank office, we turn to FIFA 15 for a break. If addictiveness is an indicator of a great product, the world’s most popular sports video game might also be its most well-designed. While mashing buttons on our XBOX controllers and waxing poetic on ...

6 mins

How Drinking Bottled Water Became a Thing

Courtesy of SoFreshAndSoGreen

From 2003 to 2010, the famously skeptical magician duo Penn & Teller hosted a Showtime series called Penn & Teller: Bullshit. During each 30-minute episode, the two magicians sought to “hunt down as many purveyors of bullshit” as possible. Since the series aired during the rapid rise of Dasani and Aquafina, Penn & Teller decided ...

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