socialrank

Filter By Number Of Followers Update

We’ve been making major strides at SocialRank in 2016. Working on new products and making existing products better, we’ve been trying to share something new we’ve pushed out each week.

This week we want to highlight the # of Followers filter and the update we’ve added.

The # of Followers filter let’s you filter your followers by account with a specific amount of followers. By default you see everyone that follows you.

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The old # of Followers filter would let you only move a slider from min to max. Now we’ve added the ability to enter the exact min and max. This just makes your live easier when segmenting your followers. A simple addition but very helpful to help find the right people.

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As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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New Compare Accounts Filter: Multiple Account Comparison

We’ve been up to a lot of things at SocialRank. In January we pushed tons of new features. Some of them you’ll naturally discover yourself. We’ll do our best to highlight something new every week on the blog here.

Today’s focus is the “Compare Accounts” Filter. This filter lets you compare accounts in SocialRank at a granular level. When we first released this filter you could only compare two accounts. The new version we just pushed allows you to compare as many accounts as you’d like.

In @Nike looking at compare filter.
In @Nike looking at compare filter.

So if I’m Nike and I want to see who follows Adidas that doesn’t follow me (Nike), I can easily use the Compare Accounts filter and find those people. I can even use other filters like Bio Keyword, Activity, and more. Once I find the right segmentation, I can take that out to Twitter and actually target those exact people with a tailored audience campaign (like Facebook’s custom audiences).

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In @Nike, looking at comparing to @adidas, @reebok, @underarmour, and @puma.

With the new updates you can now take more than one account and compare. So taking the Nike example above – they can now go beyond just Nike vs. Adidas and also see who follows Under Armour, Reebok, Puma and not Nike. Then they can take that list and run the tailored audience campaign with a much larger audience.

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The results of who follows @adidas, @puma, @underarmour and @reebok and not @nike.

And that’s the new Compare Accounts filter!

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Major Feature Alert: Most Engaged Context & Corresponding Tweets

Over the past few weeks we’ve built a ton of new features at SocialRank. We’ll be highlighting them in separate blog posts over the coming weeks. Today we want to show off the new feature that pulls in “context” for Most Engaged and Best Follower sorting options on Twitter.

We frequently receive questions at SocialRank about the algorithmic sorting options: Most Valuable, Most Engaged, and Best Follower. While there are definitions in our FAQ – we thought we could take Most Engaged and Best Follower to the next level by pulling in the content that your followers engaged with (thus, giving you context).

Here is what is looks like for Most Engaged and Best Follower.

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When you look at “Recent Engagement” you’ll see the number of times that follow Retweeted, Mentioned, or Replied to you in the last 14 days.

Once you click “Show Engagement Tweets” the content will drop down.

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You can scroll through it to see the context.

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And that’s it. Now you don’t need to go out of SocialRank to figure out why someone is considered an engaged follower and what they engaged with.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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New Feature Alert: Large Account CSV Exports Break Up

We just pushed an update to CSV file exports that had been affecting large accounts. When exporting accounts with 1M followers or more, Excel wasn’t able to open a file of that size. Really after about 900k rows Excel gets a little wonky.

So now we break up exports from large accounts into files of 800k followers (rows) and zip them up together.

There is nothing you need to do. Now exporting big accounts (for yourself or in Market Intel) is just easier!

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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*Updated* Onboarding Documents For SocialRank and Market Intel – January Edition

In October we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

You can download them here (or if that isn’t working you can email us at business@socialrank.com and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!

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SocialRank for Teams - Landing Page

SocialRank for Teams – Laying Down The Foundation For The Future Of SocialRank

We’re excited to announce a new product called SocialRank for Teams.

SocialRank for Teams allows brands, agencies, and organizations to use SocialRank and Market Intelligence in a collaborative environment. With SocialRank for Teams you can set up email address logins for all team members, set permissions for individual members, and do this from a dedicated domain (i.e. Nike.SocialRank.com, Disney.SocialRank.com, etc.)

Starting today brands, agencies, and organizations can request their own dedicated domain here and begin onboarding team members.

Choosing Your Team Domain

SocialRank for Teams #1

Once you request your own dedicated domain, we will send you a link to choose your domain. Your best bet is to make the domain something everyone at your org can remember – so if you are a big company like Walmart, you should choose Walmart.SocialRank.com.

Going forward when you want to use SocialRank just head to your dedicated domain to log in.

Setting Up Your Team

SocialRank for Teams #2

Once you’ve setup your domain, it is time to add departments or teams. Think of it as Channels on Slack. If you are someone like Adidas – you might want to have departments like @Adidas, @AdidasBasketball, @AdidasFootball, @AdidasBaseball, etc. On top of that you might want to have Social Media, Marketing, Human Resources, Analytics, Communications, Executive Team, and more.

Email Address Logins

SocialRank for Teams #3

Once you’ve set up your departments/teams, you can now add team members. Instead of logging in with a Twitter or Instagram account – you can use your email and a password and jump right into your team environment.

Setting Permissions

SocialRank for Teams #5

The admin of the account can set up permissions for the team. This lets you control who has access to running accounts, DM/Follow, adding Market Intel accounts, creating new departments, adding new users, adding more admins, and more.

Market Intel Out Of Beta + Beta Features

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A big piece of SocialRank for Teams is the ability to use Market Intel (the ability to run any public Twitter or Instagram through the SocialRank platform as your own) with your team. Market Intel has just come out of beta (you can request a demo here) and it keeps getting better. We’ve added new filters like the popular “Compare to another account filter” as well as new beta features that you will all get access to soon (they range from a Word/Hashtag Filter, Gender Filter, and more). You can email us at business@socialrank.com to have us turn it on for you early.

Where We Go From Here

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Over the past ten years brands, agencies, and organizations have spent countless hours and billions of dollars building massive audiences on social media. But when talking with them it is clear they don’t really know much about the people who follow them, and they aren’t doing anything with them besides broadcasting (tweeting, sharing, posting, pinning).

We believe the reason they don’t do more with their audience is they don’t have the tools to track and manage the campaigns they are running. A surprise and delight campaign here, a local event there. All of these are lost in endless spreadsheets on Excel or Google.

This is one of the reasons we built SocialRank. We want to help brands, agencies and organizations better identify, segment, and interact with their audience. Whether you are a presidential candidate looking to find your biggest follower in Iowa to invite to a rally, or a brand looking to invite their 50 most engaged followers on Instagram to a local event – SocialRank is the solution. And as of today, you can execute on these as a team.

But this is just the beginning.

This launch is a pivotal moment for SocialRank. We are putting down the foundation layer for what is to come. We are evolving from a social media analytics product to a collaborative audience management platform and CRM. We have new filters and sorting options coming out soon. After that the next steps are to add CRM capabilities and actionable items inside of SocialRank. This means letting you add notes, create lists, track campaign performance, and have scalable private communication.

As always – if you need to get in touch with us to provide feedback, product requests, or more – email us at hi@socialrank.com – we really love to hear from you all and your feedback makes it into the product in a very real way.

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ComparisonRates

Comparing Two Accounts On SocialRank

One of the most popular new features on SocialRank is our “Compare to another account” filter. This lets you compare any two accounts on Twitter or Instagram to each other and see the overlap and difference of followers. 

When comparing two accounts on SocialRank you get to see the granular overlap or difference. Most other products out there will show you the overlap and difference with high-level stats, giving you just a number count. Not only does SocialRank give you a number, but we also let you see the exact accounts that overlap. On top of that, you can use other filters to dig deeper and better segment.

The “Compare to another account” filter is highly intertwined with Market Intel (the ability to run other accounts on the SocialRank platform like it’s your own). Make sure to request access here.

There are a few ways we’ve seen brands use the “Compare to another account” filter so far:

Better Tailored Audience Campaigns

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Using the “Compare to another account” filter you can build a highly-tailored database of Twitter handles to use for your Promoted Tweet campaign. Tailored audiences let you target an exact account; the catch is you need to provide an email or Twitter handle. With this filter you can better segment for your tailored audience campaign.

For example, you want to go after your competitors’ followers. You can run their account in Market Intel and see everyone that follows them and doesn’t follow you and run a tailored audience campaign to target those exact followers. We even have the ability to export to a CSV file that is made for a tailored audience campaign.

Benchmarking Against Competitors

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Another way to use the “Compare to another account” filter is to run your competitors and see how you stack up against them. Seeing how much you (i) overlap, (ii) who follows you and not them and (iii) them and not you will give you a good understanding of how you are doing. You can even use the first example to go after their audience with a tailored audience campaign.

Quantifying the Performance of Partnerships

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Let’s say two brands are partnering together — they agree to post about each other on their respective Twitter or Instagram accounts. Before these posts go out, the brands track the overlap and difference in their followers. When the promotion ends, they check the overlap and difference again. You can effectively quantify the performance of these types of relationships instead of just guesstimating it.

Valuing the Social Side of Endorsement Deals

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Social is a relativity new part of endorsement deals. It used to be all commercials and media appearances but now with social, individuals getting endorsed (and brands) have yet another outlet to share whatever their relationship is. So with the “Compare to another account” filter you can run the brand and the public figure and see the overlap of followers.

This can be looked at in two ways: 1) Strong overlap, 2) Not a strong overlap.

If you have a strong overlap (i.e. sharing 20% or more of your followers) you can make the argument that this is a good endorsement deal and the audiences are similar (i.e. KitchenAid and Gordon Ramsey).

If you have a weak overlap (i.e. sharing 5% or less of your followers) then you can make the argument that these are completely new audiences for exposure as there is virtually no overlap in followers.

These are just a few ways we’ve seen it used in the first few weeks it has been available. If you have any ideas of other ways to use it – reach out and let us know!

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How To Use The New Bio Keyword Filter

We’ve pushed some new updates to the Bio Keyword filter and will highlight them below. The updates allow for advanced Bio Keyword filter search and better segmentation of your followers on Twitter and Instagram using SocialRank.

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The main new addition to the bio keyword filter is the ability to search for any words vs. search for all words.

Search For Any Words

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This works like most search works. You can put in as many words as you want and the results will show any account that has any of those words in the bio. Think of it as having an “OR” between each word.

For example, if you’d like to find all your followers that have either developer, programmer, or engineer in their bio. Enter those words into the “search for any words” option and you’ll have results from all.

Search For All Words

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This lets you find people with exact phrasing in their bio or name. This is the equivalent of using the word “AND” between each word.

So if you want to see all your followers with the words “social media” in their bio you’d want to use this option instead of seeing people with either social or media.

The other advanced search options have been in place for months now.

As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

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SocialRank For Business Leads

When building SocialRank we didn’t realize how big of a lead machine it would be for people.

Logging in with your own account at SocialRank.com then using the “bio keyword” and “company” filter, you can search for words like “Marketing”, “CMO”, “Digital”, “Social Media” and find tons of people that you had no idea followed you (these keywords making sense if you have a business that sells to brands obviously). Once you find the right people you can easily Direct Message (DM) them. Thus beginning a conversation that can be taken to email, which might lead to a meeting or phone call. Hopefully eventually leading to closing a deal.

The prevailing idea is that because you follow something or someone on Twitter you have some sort of interest in who they are and what they are sharing. So using your personal and professional (i.e. company handle) accounts on SocialRank to find business leads is a no-brainer. Below are ways to best use the bio keyword and company filter to achieve this:

Bio Keyword Filter

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The best way to use the bio keyword filter for lead generation is by searching only by bio (this means unchecking the box of “search names & handles” and “search for similar words”). You need to decide if you want to see any word you put in (i.e. Engineer Programmer Developer) or all words (i.e. “Social Media” “Digital Marketing”). Next step is to put whatever words define the type of person you are looking for. For us it would be everything from CMO, Digital Marketing, Social Media, and more. If you are looking to find people that run the ecommerce division at prospective customers just put the word “commerce”, “ecommerce” into the bio keyword filter and you are well on your way.

Company Filter

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The Company filter grabs LinkedIn data and pulls in your followers that work at certain organizations or have certain titles at those jobs. The Company filter shows you people that currently work at that organization or have previously worked there. In the example above, I’d like to see all of my followers that work or have worked at Disney. Jacob still works there (at least according to his bio) but results like Mike and Andrea show up because they used to work at Disney.

SocialRank Market Intelligence

One last thing to mention is that while finding leads on your own account can be great – Market Intel will let you run any account on Twitter or Instagram to help you find more leads. While you won’t be able to direct message them – it could give you some names that you can find a way into getting introduced to them elsewhere. If you want to see Market Intelligence – go to SocialRank.com/MarketIntel to try it out and request a demo.

Some other ways people, brands and agencies use SocialRank are:

SocialRank for Recruiting

SocialRank for Politicians

SocialRank for Local Events

SocialRank for Journalists

SocialRank for Business Travel

SocialRank for Connecting with Fans

As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

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