Introducing SocialRank Realtime (A Social Media Command Center For One)

sr_realtime_vertical

Over the past few months we have been discussing what we should build next at SocialRank. We spent the first three years building a very powerful and easy to use audience segmentation software for social media. Unlike other social media tools, SocialRank empowers you to see exactly who your followers are (instead of just a couple line graphs and bar charts.) This has helped Fortune 500 companies, brands, celebrities, startups, nonprofit organizations, presidential candidates and more to understand and activate their audiences on Twitter and Instagram. These activations have been everything from mobilizing marketing campaigns (ranging from local events and product seeding) to targeted advertising and competitive analysis.

While dealing with audience data, and focusing on being the best granular audience tool for social media, we were always asked what we could do with content. We never had a great answer and purposefully shied away from building any publishing tools and dealing with content (there are some incredible tools out there and we couldn’t figure out what we could offer that would be unique to us). Well, we have figured it out and are excited to release SocialRank Realtime today.

 

What is SocialRank Realtime?

Realtime Homepage #3

We like to think of SocialRank Realtime as a one-person command center for brands and agencies. Using machine-learning algorithms and A.I. we are taking the billions of tweets that go out each month that have “wants” and “needs” and understanding the emotions and feelings behind them (ranging from anger in airports and hunger at work to needing coffee when studying for midterms and being bored without plans for the weekend,) transforming them into opportunities, and serving them to brands to fulfill on social in realtime.

Think of it as a combination of a listening tool, with response/engagement and customer care pieces to it. We wrapped it all together in something we call form, fulfillment, and measurement. Now, these wants and needs aren’t always clear. There are explicit wants and needs like “I need a Hawaii vacation right now” to “I need Starbucks.” There are also implicit wants and needs like “I need a vacation” and “I need coffee.” SocialRank Realtime finds them all and serves them up to brands to decide whether or not they want to activate them right there.

If you look at social media, most interactions from brands are either broadcasting or reactive. Broadcasting is the default position of brands on social, it is just posting, sharing, pinning, snapping, etc. Reactive is things like support or customer care. The beauty of SocialRank Realtime is that it lets brands get proactive with their customer experience. Instead of waiting for someone to complain about your airline in an airport, you can go and find everyone having a bad experience in an airport and turn their anger and frustration into a positive interaction with your brand.

Another big theme wave that SocialRank Realtime rides is around one to one experiences, authenticity and moments on social. Talk to any brand or agency and they will tell you they want more of those things in 2017. If you have $50k to spend on social, is it better to broadly target folks using a DMP or have a few hundred authentic interactions with customers or potential customers? With click fraud, ad-blockers and the like only growing in size — brands are opting to do a combination, adding the one to one at scale offerings and taking the best content created and then pushing through the DMPs.

 

How does SocialRank Realtime work?

Realtime Feed #1

Using a lot of the tech and design we built for SocialRank, we have built filters to let you set up the opportunities you want to look at. SocialRank Realtime acts as a feed of opportunities that refresh in realtime when new opportunities arrive. We are starting with four categories (Food, Beverage, Travel and Entertainment).

The other filters we have let you filter out based on are Location (City, State, Country), Size of Audience (0-25 Followers to 10k+ only,) Sensitive Content (Safe vs. Sensitive), Verified Accounts (Verified vs. Non-Verified,) Urgency Of Request (Today vs. This Week) and more to come. You can authenticate your company account to Reply and Direct Message opportunities.

When you receive an opportunity you can see more information about the account in question. We’ve built an amazing product around audience data, so we know a lot about the people behind the opportunities, at the moment of tweet. This is everything from notable people in their audience, how they identify, what else they talk about, etc. All you do is click more info on the opportunity card.

Realtime Example #1

If you like the opportunity you can click the big blue “Take Action” button.

The actions you can take are a) Replying to the Tweet b) Sending a Direct Message c) Dispatching an Uber Rush and d) Requesting a Postmate. We will be building out more options as time goes on and new use cases arrive. The idea is to offer options that help you activate in the moment. If you have any suggestions, please reach out to us through the email address below.

How much does SocialRank Realtime cost?

SocialRank Realtime is starting off in beta. And while in beta, we are testing pricing models with brands and agencies. Depending on the size of brands, how many opportunities they want, the duration of the campaign will determine the cost. We will standardize this and publicize it once it comes out of beta.

Examples of SocialRank Realtime in Action

Whenever we release a new product we like to have a few examples or launch partners that use it in its intended way. Today we have a few brands that did just that. We’re embedding the tweet in-line to see the context.

Aeropostale 

Magic Mike Live

Juicy Couture


Getting In Touch With Us

Screen Shot 2017-02-22 at 10.30.40 AM

There is a form on SocialRank.com/Realtime you can fill out so we can reach out and give you a demo. If you’re interested in what we’re building, have any feedback for us, or otherwise want to drop us a note to say hello, you can reach us at [email protected].

New Sorting Option: Engagement

Last week we released a new feature in the profile card called Average Engagement Per Post. This metric looks at the engagement level each individual account has with their audience (over their last 200 tweets on Twitter and 66 photos on Instagram). Now we’ve added the ability to sort your followers by this metric.

Screen Shot 2017-02-06 at 11.50.22 PM

 

On Twitter you can rearrange your followers by Average Retweets or Average Likes (from highest to lowest).

 

Screen Shot 2017-02-15 at 9.26.19 AM

 

On Instagram you can rearrange your followers by Average Comments or Average Likes (also highest to lowest).

 

Screen Shot 2017-02-15 at 9.27.33 AM

 

It is a really useful metric to sort by — understanding which of your followers get the most engagement.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Average Engagement Per Post

You will begin to see a new feature in the profile card this week called Average Engagement Per Post. This feature will provide insight into engagement your followers have with their audience.

 

Screen Shot 2017-02-06 at 11.50.22 PM

On Twitter, we show you the average ‘Retweets per post’ and average ‘Likes per post’. We take  the last 200 tweets per follower and average the total engagement across them.

Screen Shot 2017-02-06 at 11.52.17 PM

On Instagram we show you the average ‘Comments per post’ and average ‘Likes per post’. We take the last 66 photos per follower and average the total engagement across them.

This number varies each time you refresh your account and the accounts that follow you have tweeted and received engagement.

We plan to offer a sorting option to rearrange your followers based on highest averages of comments/Retweets and Likes. Also in the near future, we will include this data into how we calculate the ‘Most Valuable’ sorting option.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

How To Measure Partnerships using SocialRank

We often refer to SocialRank as a blank canvas because of the endless ways our clients use the product. One of the popular use cases we’ve seen is for measuring partnerships.

If you’re looking to measure partnerships you have with an influencer, another brand, or even just looking to compare your own accounts follow the below instructions.

Step 1: Run both your account and the partner account. (Unless you have access to both accounts, you’ll need SocialRank Market Intel, which allows you to run any account.)

*pro tip: you can also set filters to analyze specific data points, ie: to track followers you’ve gained in New York you can run a search for it using the Location filter.

Screen Shot 2017-01-12 at 11.58.20 AM

Step 2: Using the Compare Accounts & Lists filter, look at the view for followers in common between the two accounts and save list as [email protected] + @partner_account overlap MM/DD/YY’

Screen Shot 2017-01-12 at 11.46.25 AM  Screen Shot 2017-01-12 at 11.48.07 AM

Step 3: Set a timeline for tracking changes, i.e weekly / monthly. Then refresh each account and repeat Step 2.

Screen Shot 2017-01-12 at 11.49.14 AM

Step 4: Click on one of the lists to go into that view and then using the Compare Accounts & Lists filter again select the other list. You can then select the option to see which users you’ve gained.

Screen Shot 2017-01-12 at 11.52.39 AM

SocialRank allows you to not just see how many followers you’ve gained but also delve deeper into exactly who these followers are. Whether it’s tracking data points such as location, verification, or specific topics the audience is talking about; you can get a lot of useful insight.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Auto-Fill on Account Search for Market Intel

We recently released the Market Intel auto-fill update for both Twitter and Instagram. It’s pretty much exactly what it sounds like. Now when you begin to enter a handle, we will automatically begin loading suggestions for what you could be looking for. This is similar to the search tab experience on Instagram and Facebook.

 

screen-shot-2017-01-05-at-11-46-11-am

 

This has been a major request amongst our clients, and it makes for a better user experience. If you have any suggestions to make your SocialRank experience better, hit us up at [email protected] – we want to hear it all!

 

socialrank

Set Custom Date Range for Activity Filter

We’ve had a lot of of our users request the ability to set a date range for activity filter, and recently we released a feature update that allows you to do just that.

screen-shot-2016-12-21-at-10-54-54-am

All you have to do is click on the Activity Filter and select the option ‘Custom.’ This will open a prompt that will allow you to choose how far back you want to run the search for. For example if you want to see data for two weeks enter the number 14 in the popup window.

This is especially useful when you want to get very specific in your searches. For instance if you wanted to see who were active during the holidays you can set the date range for that month or week.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

How to Get The Most Out of Account Summary Feature

When we think of SocialRank, we picture a blank canvas. There is so much you can do, and so the use cases are endless.

One of our most used feature is Account Summary.  SocialRank provides very granular data, but with Account Summary you get to see a snapshot of all your followers or a search query you’ve made. Data points include: Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Popular words in posts, and Popular hashtags in posts, Popular cashtags and Popular emojis.

What’s great about Account Summary is that as you refresh and add different filters, the data updates for that audience. For example, if you’re Daniel Wellington and you enter a Bio Keyword search for ‘blogger,’ the macro data in Account Summary will reflect that specific demographic. This becomes very insightful and useful as you try to learn more about specific segmented audiences. Another way to use Account Summary is with a saved List. This will allow you to curate exactly who you’d like the macro level data on.

screen-shot-2016-12-12-at-1-56-15-pm

It becomes really interesting once you try out different queries; this is where you can get creative and as specific as you want. For instance, in the above example when you’re looking at the number of people that are bloggers following you, you can see exactly what percentage of them are active, and what content they’re talking about. This will help you be smarter in your approach to build a relationship, resulting in more engagement and activity with that audience.  

There are tons of ways you can use this feature; let us know how you’re using it! If there’s a data point we currently don’t have that would be interesting or useful for you, let us know that too. Hit us up at [email protected] with your requests and feedback!

socialrank

Find Your Most Loyal Followers

Brand loyalty is often hard to determine on social media. A good place to start are your oldest followers. These are the people that followed you from the beginning; through your good posts and bad.

Using SocialRank’s Chronological (Oldest First) sorting option you can find your most loyal followers. The Chronological (Oldest First) sorting option shows users in the order of your oldest to newest followers.

screen-shot-2016-11-21-at-1-11-45-pm

A lot brands find this feature useful for loyalty programs or product giveaways. For example, if Nike wanted to give out new sneakers to select followers, they could use the Chronological (Oldest First) sorting option to find their most loyal followers and reward them. This creates really authentic social engagement with a brand’s audience.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Find Your Biggest Followers That Have Engaged With You

You have your most valuable followers and your most engaged followers, but what if you wanted to know which of your biggest followers have also engaged with you?

screen-shot-2016-11-10-at-12-28-13-pm

Using the SocialRank ‘Best Follower’ sorting option you can easily view your followers in order of value plus engagement. On Twitter it looks at the engagement with your tweets in the past 14 days, and on Instagram it looks at the engagement with your photos in the past 45 days.

Best Follower is a combination of the Most Valuable and Most Engaged sorting options. Most Engaged is based on Retweets, Replies, Mentions on Twitter and Likes, Comments, Tags on Instagram. Most Valuable is based on total followers, following/follower ratio and total engagement. Best Follower essentially takes all these factors into account.

This is especially useful for brands that want to look at both value and engagement at once. For example, let’s say a celebrity with 20M followers has retweeted a brand once or twice, they may not show up on the brands Most Engaged view (at least not until a few pages in,) because there are super fans that are constantly engaging. However, with Best Follower sorting, the celebrity would be pushed up on the list based on their value plus engagement.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

The 20 Most Interesting and Surprising Accounts that Follow Ken Bone

It’s been a busy few weeks for our new internet sweetheart, Ken Bone. From Gizmodo to CNN, just about everyone has their interest piqued by the “somewhat reluctant, undecided, cuddly internet political faceman” and it looks like the fire isn’t ready to die down. Now we know his fandom took off (from 5 followers to 250k in a few days) with just a few twitter users indulging in their joke-adoration for the man with the “gentle aura”. But, we at SocialRank, have dug a little deeper to find out just who these new Ken Bone followers are. Take a look at our listacle to see if you recognize any faces.

Joe Jonas, @JoeJonas
joe-jonas
We’re sure you’ve heard by now that DNCE lead singer, Joe Jonas, is totally man-crushing on the mustached cutie, depending on who he votes for. Now let’s hope this new-found romance doesn’t change come Nov. 8th.

Jack Dorsey, @Jack
jack-dorsey

The co-founder and CEO of Twitter, Jack Dorsey, knew he had to hop on the #BoneWagon #asap. Although Jack has gotten a lot of flack since Twitter’s inception – particularly regarding its controversial censorship choices – there’s no censoring this man’s burn for the Bone.

Lindsey Pelas, @LindseyPelas
lindsey-pelas
The model, fitness enthusiast, and social media celebrity is currently dating professional poker player Dan Bilzerian, but Dan better ante up before Ken Bone goes all in and steals his girl; turns out Lindsey’s a die-hard #Bonehead.

Snoop Dogg, @SnoopDogg
snoop
The west-coast rapper/actor/legend Snoop Dogg a.k.a. Snoop Lion a.k.a. Snoopzilla actually tweeted at Ken Bone inviting him to spark one up with Tha Dogg himself. Who knows, given Ken’s uncanny ability to steal a show with his knack for dressing sharp and being articulate, maybe it wouldn’t be such a bad idea for Snoop to throw him a feature on his next track?

Sadie Robertson, @sadierob
Sue Wong Spring 2015 Fashion Show "Faries and Sirens" at The Reef in Los Angeles on October 15, 2014

Duck Dynasty reality star Sadie Robertson is also a Bone fan. If you’re a fan of the show, then you know that the Robertsons are certainly no strangers to squabbles, but it’s no doubt that they can all agree on Ken’s ability to maintain a world-class moustache and a sweater as crisp and red as a Macintosh apple. It’s hard to resist that Ken Bone.

Justin Bieber, @JustinBieber
justin-bieber
While the Canadian pop icon probably hasn’t followed him based on political views, the Biebs also seems to enjoy the Man In The Red Sweater’s newfound charisma. He just better be careful he doesn’t bring Ken on tour with him – if he gets a hold of one more microphone (MicroBone®), he might just ask a question so well put-together the world will stop paying attention to Justin’s antics and start praising the one true superstar!

Nia Vardalos, @NiaVardalos
nia-varvadaloz
My Big Fat Greek Wedding
star Nia Vardalos has a new Big Fat (Greek?) Crush. An accomplished writer in her own right, Vardalos wrote the one-woman play that became the aforementioned phenomenon of a film in 2002, but 14 years later, the sequel’s writing couldn’t hold a candle to the kind of poetry that came shooting out from under Ken Bone’s moustache a few Sundays ago. Maybe she’s hoping to link up and learn a couple of pointers from the master before she begins work on MBFGW3, set to come out in 2031.

Patton Oswalt, @PattonOswalt
patton-oswalt
The comedian, actor and writer, Patton Oswalt, is also pretty Keen on Ken®. Long a proponent of American social issues like materialism, foreign policy and religion, Oswalt may have a knack for making light of serious topics, but his desire to keep up with Ken on Twitter is no joke.

Rosie O’Donnell, @Rosie
BEVERLY HILLS, CA - JULY 29: TV show host Rosie O'Donnell speaks during the 'The Rosie Show' panel during the OWN portion of the 2011 Summer TCA Tour held at the Beverly Hilton Hotel on July 29, 2011 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)

You can bet that Rosie O’Donnell wasn’t an undecided voter watching the debate the other night – Donald Trump made sure he wasn’t getting her vote long ago – but surely she must have felt drawn to Ken’s charisma that captured our hearts on October 19th.

Jim Slater, @SlaterJim
jim-slater

Hockey champion Jim Slater (no, not the British accountant, who for some reason also has a wiki https://en.wikipedia.org/wiki/Jim_Slater_(accountant) has probably skated his way into Ken Bone’s DMs a few times since that fateful electoral debate. Although the former Winnipeg Jet/Atlanta Thrasher now plays in Switzerland, it’s nice to see he hasn’t forgotten about the important things stateside.

Lele Pons, @LelePons
lele-pons
The Vine star, Lele Pons, seems to have also hopped onto the #BoneZone. Although you might expect the recent announcement of the app’s shutdown to have seriously shaken the Venezuelan Vinemaster® , Pons is a creative, and will surely continue to dominate the internet with her brilliance and color, much like the particular shade of red on that now-legendary Ken Bone IZOD Sweater.

John Hodgman, @hodgman
john-hodgman

John Hodgman and Kenneth Bone have some clear parallels; one look at the facial hair of this graceful pair and it’s a no-brainer. But Hodgman, a humorist and author, also cares about the issues, much like our sweaty, sweatered friend. And although Ken hasn’t done work for the Daily Show just yet, the world just isn’t big enough for two of these charismatic masters of articulation to coexist.

Elliot Telebe, @FuckJerry
elliot-tebele
Instagram darling Elliot Tebebe may have won over Seinfeld himself with his snarky handle, but it’s gonna take a little more than a cool hat and some memes to get Ken Bone, Duke of the Internet on your team.

Gavin DeGraw, @GavinDeGraw
gavin-degraw
If you ask this singer-songwriter how he’s doing, he’ll say he’s doing just fine. He’d lie and say that Ken Bone wasn’t on his mind.

Philip DeFranco, @PhillyD
philip-defranco
Philip’s quirky personality and YouTube hustle have allowed him to build a name and career for himself over time, but let’s face it: it took Phil years to accomplish what Ken Bone has achieved, and Ken did it in the time it takes to ask one concise, terrifically-structured question to our presidential hopefuls.

Brandon Stanton, @humansofny

Brandon Stanton, creator of the Humans of New York blog, with his camera February 22, 2013 across the street from Union Square in New York. Some like New York's skyscrapers, bridges, his energy, taxis or lights. But Brandon Stanton has set himself another challenge: photograph of 10,000 inhabitants for a blog now famous "Humans of New York." In two years, he has photographed 5,000 New Yorkers, children leaving school, tramps, fashionistas, New York with a bouquet of tulips, old lady with a cane, municipal employees, etc. And nearly 560,000 fans now follow his Facebook page.AFP PHOTO/Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

Maybe Brandon’s outgrowing his roots, because he certainly seems to have been a little obsessed with one Human of St. Louis recently, going so far as to follow him on Twitter! But then again, who are we to judge? After all, if a Ken Bone-esque HONY isn’t #goals, I don’t know what is.

Kaleb Nation, @KalebNation
kaleb-nation
YouTube personally, Kaleb Nation, has some experience with virality himself. However he’s been building his following since 2009 and now with just a simple, beautiful inquiry on our presidential candidates’ energy policy, The Bone Meister seems to be only 5K Twitter followers away from this content creator’s audience numbers.

Verne Troyer, @VerneTroyer
verne-troyer
Verne Troyer is best known for playing Mini-Me in the famed Austin Powers series, but his hounding for a Bone is larger than life. Troyer is also an accomplished stunt actor, so it makes sense that he comes with the devil-may-care attitude that could lead to taking a chance and giving Bone that follow.

Darren Rovell, @DarrenRovell
darren-rovell
The sport analyst has looked in Ken Bone’s stats and it looks like it’s strong enough for him to give him a follow. Game recognize game.

Nick Swardson, @nickswardson
nick-swardson
Although the comedic actor is known for his famous two season show, Nick Swardson’s Pretend Time, he’s not pretending about his new-found appreciation for the formerly-undecided voter. He’s followed and he’s fully in the #BoneZone

But these celebs aren’t the only ones with their eyes on our red-sweatered hero. Ken Bone has recently partnered with IZOD for Ken Bone’s Fifteenth Minute campaign and Hooters has offered him free wings for a year! Here are 10 brands who are also BONE-afide fans:

  1. 7-Eleven, @7eleven
  2. Kohl’s, @Kohls
  3. Denny’s, @DennysDiner
  4. Gillette Venus, @GilletteVenus
  5. MeUndies, @MeUndies
  6. 20th Century Fox, @20thcenturyfox
  7. Starbucks, @Starbucks
  8. JetBlue Airways, @JetBlue
  9. T-Mobile, @TMobile
  10. Reddit, @reddit