6 mins

The FIFA Bump: How a Video Game Makes Music Go Viral

Courtesy of FIFA Infinity

As our productivity begins to wane around 6pm on most evenings at the SocialRank office, we turn to FIFA 15 for a break. If addictiveness is an indicator of a great product, the world’s most popular sports video game might also be its most well-designed. While mashing buttons on our XBOX controllers and waxing poetic on ...

6 mins

How Drinking Bottled Water Became a Thing

Courtesy of SoFreshAndSoGreen

From 2003 to 2010, the famously skeptical magician duo Penn & Teller hosted a Showtime series called Penn & Teller: Bullshit. During each 30-minute episode, the two magicians sought to “hunt down as many purveyors of bullshit” as possible. Since the series aired during the rapid rise of Dasani and Aquafina, Penn & Teller decided ...

5 mins

Customer Service as Reality Distortion

Courtesy of Social News Daily

While studying the psychology of waiting in line at grocery stores, David H. Maister of Harvard Business School came up with something called the Satisfaction Equation. According to this very complicated calculus, a customer’s satisfaction is equal to the difference between her perceptions and her expectations, or: S = P − E In the sluggish ...

1 min

Welcome Ammar To The SocialRank Team

Michael, Zhanna and I are very excited to welcome Ammar Mian, to the SocialRank team to run content and work in business development, partnerships, data, analytics and everything under the sun. Ammar is joining us after working on brand strategy with Moxie Communications Group and writing with Priceonomics and HackerRank. He is a recent graduate ...

1 min

How Twitter Can Solve Its Onboarding Problem (Republished)

Before working at SocialRank, I was a bit confused as to how Twitter worked. I knew it was a place for celebrities, politicians, musicians, brands, every day people and others to discuss issues, events, and breaking news, and converse with hashtags and @ mentions. I kept seeing tweet #XYZ during TV shows or #brand on advertisements while ...

1 min

7 #Hyperlapse Videos You Must See

  On August 26th, Instagram announced the release of Hyperlapse–an app designed to help users create visually appealing, steady videos (and slow them down or speed them up). Since then, a bunch of brands have started creating hyperlapse videos and posting them with the hashtag #hyperlapse. Brands from Mercedes to Taco Bell to Arizona Iced Tea have already ...

2 mins

End of Summer – New SocialRank Features

As the summer winds down, we wanted to update you on some of the cool new features available in SocialRank. 1- Refresh List- Now when you log into SocialRank, you will see a “Refresh List” button under sorting/filtering and next to showing the number of followers you have. If you press the “Refresh List” button, your account will ...

2 mins

10 Things You Need to Know About the ALS #IceBucketChallenge

The ALS Ice Bucket Competition has gone viral. The challenge started spreading like wildfire after Pete Frats, a former Boston College baseball player with ALS, posted on his Facebook. In just over 1 month, $100 has turned into almost $23 million dollars–all through social media and word of mouth. From Lebron James to George Bush to Oprah, ...

1 min

The Top 10 Most Followed Brands on Instagram

Two weeks ago we released SocialRank 2.0. In the announcement we mentioned that we will be adding Instagram to SocialRank soon. We’ve begun playing around with Instagram and were inspired to put out our first blog post about it. Here are the top 10 brands with the most followers on Instagram, and the most liked photos ...

3 mins

#ThrowbackThursday–The Evolution of SocialRank

  In light of #ThrowbackThursday (commonly known as #TBT) and the release of SocialRank 2.0 last week, we decided to do our own version of #TBT. January 2012 It all started one day when Alex Taub and Michael Schonfeld thought of an idea called MVF. Or Most Valuable Follower. It wasn’t too scientific–they basically just took all ...

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